Artichoke Dance Company is a small organization based in New York that addresses environmental justice through unique public performances and educational experiences. In early 2021, I planned, executed, and analyzed a social media advertising campaign for this organization focused on building awareness of its programs and mission.

The week-long campaign spanned three platforms (Facebook, Instagram, and Twitter) and ended up garnering over 35,000 impressions, which was significant for an arts organization of Artichoke’s size. It also achieved a CPM, or cost per 1000 impressions, that was lower than average for the nonprofit industry across each social platform. The Facebook campaign was especially efficient with a CPM of just $1.59.

See examples of some of the creative assets below, or download the full campaign presentation.