branding – Megan Ireland

To practice creating effective lead generation strategies, I developed a mock brand strategy document for The Corner Record Shop, a local vintage music store. I conducted market research to understand the customer journey, wrote copy that would entice prospects to become leads, and designed organic and paid assets according to industry best practices.

I had a ton of fun working on this project because it allowed me to get creative designing lead magnets, analyze the user experience, and hone my skills writing with a cohesive brand voice. Building upon my experience as a customer with The Corner Record Shop, I was able to develop content for the brand that I could be confident other prospective customers would find valuable.

You can download the complete brand strategy document or view some sample pages below.

Corner Record Shop Brand Strategy Document Download

I created a mock branding guide for music streaming giant Spotify as an exercise in content creation for a company in an industry I’m passionate about. I would love to work in the entertainment industry in the future, and Spotify has been one of my favorite brands ever since I subscribed to the service in 2014.

I admire Spotify’s emphasis on creativity, community, collaboration, and authenticity. The Spotify brand voice is passionate yet playful, modern yet accessible. I tried to capture this spirit in both the copy and the visual content I created for this guide. See a few sample pages below.

You can view or download the full branding guide here:

Spotify Mock Branding Guide – Megan Ireland Download