Runner’s Game is a short video documentary project I created for my younger brother, a collegiate cross country and track runner. After a season fraught with injury and cancellations due to the global pandemic, I wanted to share his journey as an athlete and encourage family and friends to come support him during the upcoming season.

In addition to the documentary, I developed a package of promotional content to feature on social media, including a series of teaser videos for Instagram stories, tweet copy, and a 15-second trailer for Facebook.

Check out the final video project and links to some of the social content below!

Facebook Teaser Trailer: https://bit.ly/3DzOt1I

Missed watching my lil bro Andrew run so much last year that I decided to make a video about it! It's been so fun to watch him train this summer, I seriously can't wait for y'all to see the finished product. Definitely helping me hold on until the next #AQSaints XC season👏 #XC

— Megan Ireland (@Ganland) July 31, 2021

Fact: Winning a race is 10% speed, 90% mental game. 🏅 But don't take it from me, take it from a real college athlete! See the doc about my brother Andrew, a runner for Aquinas College, out on my YouTube channel Friday. 🤩 #RunningIsLife

— Megan Ireland (@Ganland) August 2, 2021